Dr MARTHA SUCHARITHA M
MBA, PhD
ASSOCIATE PROFESSOR
MBA, PhD
ASSOCIATE PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | The impact of Covid-19 on global upstream and downstream supply chain management activities | AIP Conference Proceedings / 2421 / 1 / - | 0094-243X | 06-Jan-2022 |
| 2 | Aggression Behaviour and Physical Fitness of National Handball Girls Players | International Journal of Human Movement and Sports Sciences / 10 / 1 / 1 - 5 | 2381-4381 | 01-May-2022 |
| 3 | Leveraging and Deployment of AI / ML to Simplify Business Operations among Diverse Sectors during Covid-19 Battle | AIP Conference Proceedings / 2648 / 1 / - | 1551-7616 | 29-Nov-2022 |
| 4 | Artificial Intelligence in Fostering Sustainable Development | AIP Conference Proceedings / / / - | 0094-243X | 21-Nov-2023 |
| 5 | Artificial intelligence revolution in supply chain management | AIP Conference Proceedings / 2821 / 020019 / - | 0094-243X | 01-Nov-2023 |
| 6 | Artificial intelligence in fostering sustainable development | AIP Conference Proceedings / 2821 / 020001 / - | 0094-243X | 01-Nov-2023 |
| 7 | Artificial intelligence & automation: Opportunities and challenges | AIP Conference Proceedings / 2821 / 020008 / - | 0094-243X | 01-Nov-2023 |
| 8 | Leveraging Robotic Process Automation (RPA) in Business Operations and its Future Perspective | AIP Conference Proceedings / 2821 / 1 / - | 0094-243X | 21-Nov-2023 |
| 9 | Talent retention, job involvement satisfaction, and commitment towards the organization in the IT sector | AIP Conference Proceedings / 2888 / 1 / - | 0094-243X | 13-Sep-2023 |
| 10 | A LSTM based model for stock price analysis and prediction | AIP Conference Proceedings / 2888 / 1 / - | 0094-243X | 13-Sep-2023 |
| 11 | Artificial Intelligence in Fostering Sustainable Development | AIP Conference Proceeding / 2821 / / - | 0094-243X | 01-Nov-2023 |
| 12 | Aggression Behaviour and Physical Fitness of National Handball Girls Players | International Journal of Human Movement and Sports Sciences / 10 / 1 / 1 - 5 | 2381-4381 | 01-Feb-2022 |
| 13 | Leveraging Robotic Process Automation (RPA) in Business Operations and its Future Perspective | AIP Conference Proceedings / 2821 / 1 / - | 0094-243X | 21-Nov-2023 |
| 14 | The Political Uncertainties of the United Kingdom-2022 and Stock Market Reactions: An Event Study Analysis for LSE and Other Major European Stock Markets | Scientific Papers of the University of Pardubice, Series D: Faculty of Economics and Administration / 32 / 1 / 1 - 23 | 1804-8048 | 13-May-2024 |
| 15 | Aggression Behaviour and Physical Fitness of National Handball Girls Players | International Journal of Human Movement and Sports / 10 / 1 / 1 - 5 | 2381-4403 | 02-Aug-2021 |
| 16 | A shap-enhanced PCA-DBSCAN framework for interpretable retail customer segmentation and strategic insight | International Journal of System Assurance Engineering and Management / 17 / 2 / 543 - 607 | 0975-6809 | 13-Oct-2025 |
| 17 | Decoding customer sentiments in quick commerce: comparative insights from BlinkIt, Zepto, and JioMart utilizing machine and deep learning models | International Journal of System Assurance Engineering and Management / / / - | 0975-6809 | 24-Jan-2026 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | IEEE XPLORE | MARTHA SUCHARITHA M,VIKRAM KHANGEMBAM,IEEE, L. PRATHIBA, MD SHAIK AMZAD BASHA, T. SOBHA RANI | 978-1-6654-7517-4 | / |
| 2 | IEEE | MARTHA SUCHARITHA M,MACHERLA BHAGYALAKSHMI, PRABHAVATHI C,IEEE, MD SHAIK AMZAD BASHA, PEERZADAH MOHAMMAD OVEIS | 978-1-6654-7517-4 | / |
| 3 | IEEE | MARTHA SUCHARITHA M,PRABHAVATHI C, VIKRAM KHANGEMBAM,IEEE, MD SHAIK AMZAD BASHA, PEERZADAH MOHAMMAD OVEIS | 979-8-3503-2092-3 | / |
| 4 | IEEE | SAMREEN AYESHA,MACHERLA BHAGYALAKSHMI, MARTHA SUCHARITHA M,IEEE, J P SENTHIL KUMAR, MD SHAIK AMZAD BASHA | 978-1-6654-9790-9 | / |
| 5 | NKCON 2023(IEEE Xplore) | MARTHA SUCHARITHA M,DIVYA R KRISHNAN, PRITHA BISWAS,IEEE, MD BASHA, SOUMYA CHRISTINA | 979-835031404-5 | / |
| 6 | NKCON 2023 (IEEE XPLORE) | DIVYA R KRISHNAN,MARTHA SUCHARITHA M, PRITHA BISWAS,IEEE, MD BASHA, SOWMYA CHRISTINA | 979-835031404-5 | / |
| 7 | Fifth International Conference on Electrical, Computer and Communication Technologies (ICECCT) | MARTHA SUCHARITHA M,A. UMA DEVI, IEEE, MD SHAIK AMZAD BASHA, P SHANMUGHA PRIYA, PEERZADAH MOHAMMAD OVEIS, R VISHAL KUMAR | 978-166549360-4 | / |
| 8 | 2023 9th International Conference on Advanced Computing and Communication Systems (ICACCS) | MARTHA SUCHARITHA M,A. UMA DEVI, IEEE, M ASHOK, MD SHAIK AMZAD BASHA, PEERZADAH MOHAMMAD OVEIS | 979-835039737-6 | / |
| 9 | ICEEICT 2023 (IEEE XPLORE) | MARTHA SUCHARITHA M,ABHISHEK MAHESHWARI,IEEE, KAVITHA DESAI, MD SHAIK AMZAD BASHA, SOWMYA CHRISTINA | 979-835039763-5 | / |
| 10 | NKCON 2022 (IEEE XPLORE) | MARTHA SUCHARITHA M,MACHERLA BHAGYALAKSHMI, SAMREEN AYESHA,IEEE, J P SENTHIL KUMAR, MD SHAIK AMZAD BASHA | 978-166545342-4 | / |
| 11 | INDICON 2022 (IEEE XPLORE) | MARTHA SUCHARITHA M,ABHISHEK MAHESHWARI,A UMA DEVI, IEEE, MD SHAIK AMZAD BASHA, SOWMYA CHRISTINA | 978-166547350-7 | / |
| 12 | NKCON 2024 | MARTHA SUCHARITHA M,SAMREEN AYESHA,IEEE, MD SHAIK AMZAD BASHA, PADMINI SASI KUMAR, T MANJU USHA SHREE | 979-8-3503-6456-9 | / |
| 13 | NKCON 2024 | MARTHA SUCHARITHA M,MACHERLA BHAGYALAKSHMI, PARTHIBAN R,CH VARALAKSHMI, IEEE, MD SHAIK AMZAD BASHA, SOWMYA CHRISTINA | 979-8-3503-6456-9 | / |
| 14 | ICONAT 2024 | MARTHA SUCHARITHA M,DIVYA R KRISHNAN, PRITHA BISWAS,IEEE, SHAIK AMZAD BASHA | 979-8-3503-5417-1 | / |
| 15 | ICONAT 2024 | MARTHA SUCHARITHA M,A UMA DEVI, IEEE, L PRATHIBA, MD SHAIK AMZAD BASHA, S RAJA | 979-8-3503-5417-1 | / |
| 16 | WCONF 2024 | MARTHA SUCHARITHA M,ANUPAMA, IEEE, K NAGA SUMALATHA, MD SHAIK AMZAD BASHA, PADMINI SASI KUMAR | 979-8-3503-9532-7 | / |
| 17 | ICDCOT 2024 | MARTHA SUCHARITHA M,PAVAN KUMAR RAJU R ,IEEE, MD SHAIK AMZAD BASHA, PEERZADH MOHAMMAD OVEIS | 979-8-3503-8295-2 | / |
| 18 | ICWITE 2024 | MARTHA SUCHARITHA M,SAMREEN AYESHA,IEEE, K NAGA SUMALATHA, MD SHAIK AMZAD BASHA, SOWJANYA | 979-8-3503-8328-7 | / |
| 19 | ICSSES 2024 | MARTHA SUCHARITHA M,PRABHAVATHI C,IEEE, MD SHAIK AMZAD BASHA, OBELESU VARIKUNTA, SOWMYA CHRISTINA | 979-8-3503-6404-0 | / |
| 20 | NKCON 2024 | MACHERLA BHAGYALAKSHMI,MARTHA SUCHARITHA M, PARTHIBAN R,CH VARALAKSHMI, IEEE, MD SHAIK AMZAD BASHA, SOWMYA CHRISTINA | 979-8-3503-6456-9 | / |
| 21 | ICONAT 2024 | PRITHA BISWAS,DIVYA R KRISHNAN, MARTHA SUCHARITHA M,IEEE, SHAIK AMZAD BASHA | 979-8-3503-5417-1 | / |
| 22 | 4th IEEE International Conference on Distributed Computing and Electrical Circuits and Electronics | MARTHA SUCHARITHA M,REJOICE THOMAS, SAMREEN AYESHA,MD SHAIK AMZAD BASHA, PADMINI SASI KUMAR | 979-8-3315-3366-3 | / |
| 23 | 3rd International Conference on Data Science and Information System, ICDSIS 2025 | MARTHA SUCHARITHA M,MD SHAIK AMZAD BASHA, MONICA RANKA, SOWMYA CHRISTINA, VARALAKSHMI, CH. | 979-833154265-8 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | National education policy 2020: perspective sponsored by TEQIP-III (NPIU-MHRD, govt. Of India) | SEMINARS | PARTICIPANT) | JNTUA College of Engineering (A) Ananthapuramu, A.P. in association with University College of Engineering & Technology, Bikaner Technical University, Bikaner (Raj.)Online | 26/02/2021 | |
| 2 | 2nd International Conference on Advanced Research in Mechanical Engineering - 2021?(2nd ICARME-21) | CONFERENCES | The impact of Covid-19 on global upstream and downstream supply chain management activities. | PRESENTER) | MVJ College of Engineering, BengaluruBangalorre | 29/04/2021 |
| 3 | Post Covid Management strategies: Recovery, Resilience & Adaptation | CONFERENCES | Dynamics of Global Financial Markets in the post-Covid world with a focus on Equity, Currency and Commodity markets | PRESENTER) | IIM, BODH GAYABodh Gaya | 23/04/2021 |
| 4 | 4th International Congress on Advances in Mechanical Sciences | CONFERENCES | ) | Vardhaman College of Engineering, Hyderabad, TelanganaHyderabad | 26/11/2021 | |
| 5 | Contemporary Innovations in Engineering & Management in Data Sciences, IoT & Computational Techniques | CONFERENCES | Artificial Intelligence & Automation: Opportunities and Challenges | PRESENTER) | RGM College of Engineering & Technology (Autonomous)Andhra Pradesh | 22/04/2022 |
| 6 | New Populism and Responses of the 21st Century | CONFERENCES | Understanding and Assessing the Cyber Security awareness among students in the new wave of populism | PRESENTER) | Andhra Pradesh | 24/09/2021 |
| 7 | Advancement in Technology (ICONAT) | CONFERENCES | Are Women Employees in Engineering Institutions Suffer from the Stress: An Investigation Approach | PRESENTER) | Rajarambapu Institute of TechnologyOnline | 24/01/2023 |
| 8 | Advancement in Technology (ICONAT) | CONFERENCES | An Efficient machine learning approach: Analysis of supervised machine learning methods to forecast the Diamond price | PRESENTER) | Rajarambapu Institute of TechnologyOnline | 24/01/2023 |
| 9 | IEEE North Karnataka Subsection Flagship International Conference (NKCon) | CONFERENCES | Implementation of Time-Series Analysis: Prediction of Stock Prices using Machine Learning and Deep learning models: A Hybrid Approach | PRESENTER) | BLDEA'S V P Dr P G Halakatti College of Engineering and TechnologyKarnataka | 20/11/2022 |
| 10 | IEEE INDICON 2022 | CONFERENCES | A Study on Student Cyber Safety Consciousness in the Light of Online Learning | PRESENTER) | Cochin University of Science & TechnologyKochi | 24/11/2022 |
| 11 | INOCON 2023 | CONFERENCES | Predicting Graduate Admissions using Ensemble Machine Learning Techniques: A Comparative Study of Classifiers and Regressors | PRESENTER) | Sai Vidya Institute of TechnologyBengaluru | 03/03/2023 |
| 12 | ICECCT 2023 | CONFERENCES | A Data Mining approach on the Performance of Machine Learning Methods for Share Price Forecasting using the Weka Environment | PRESENTER) | Velalar College of Engineering & TechnologyErode, TamilNadu | 22/02/2023 |
| 13 | ICEEICT 2023 | CONFERENCES | ) | , K. Ramakrishnan College of Engineering, Tiruchirappalli.TamilNadu | 05/04/2023 | |
| 14 | International Biobanking Symposium 2024 Annual Conference & Exhibition | SYMPOSIUM | PARTICIPANT) | NIMHANS,BangaloreBangalore | 23/02/2024 | |
| 15 | GLOBAL AI SUMMIT 2024 | CONFERENCES | Evaluating Sparkle and Beyond the Four Cs: Unveiling a New Frontier in Diamond Valuation with Advanced Machine Learning Algorithms | PRESENTER) | Bennett University | 04/09/2024 |
| 16 | 3rd International Conference for Advancement in Technology (ICONAT) | CONFERENCES | Machine Learning Insights into Mobile Phone Usage and Its Effects on Student Health and Academic Achievement | PRESENTER) | RAJARAMBAPU INSTITUTE OF TECHNOLOGYGOA | 13/09/2024 |
| 17 | 3rd International Conference for Advancement in Technology (ICONAT) | CONFERENCES | Leveraging Ensemble Methods for Accurate Prediction of Customer Spending Scores in Retail | PRESENTER) | RAJARAMBAPU INSTITUTE OF TECHNOLOGY | 13/09/2024 |
| 18 | 2024 IEEE North Karnataka Subsection Flagship International Conference | CONFERENCES | Harnessing Machine Learning for Mental Health: A Study on Classifying Depression-Related Social Media Posts | PRESENTER) | Basaveshwar Engineering College Bagalkote | 21/09/2024 |
| 19 | 2nd World Conference on Communication & Computing (WCONF 2024) | CONFERENCES | Advancing Predictive Analytics in E-Learning Platform: The Dominance of Blended Models in Enrollment Forecasts | PRESENTER) | KALINGA UNIVERSITY | 12/07/2024 |
| 20 | INTERNATIONAL CONFERENCE ON SMART SYSTEMS FOR APPLICATIONS IN ELECTRICAL SCIENCES [ICSSES 2024] | CONFERENCES | Unveiling the Future: Exploring Stock Price Prediction in the Finance Sector through Machine Learning and Deep Learning - A Comprehensive Bibliometric | PRESENTER) | SIDDAGANGA INSTITUTE OF TECHNOLOGY | 03/05/2024 |
| 21 | International Conference On On Distributed Computing And Optimization Techinques [Icdcot 2024] | CONFERENCES | Gems Of Prediction: From Clarity To Carats Unveiling Diamond Prices With Machine Learning In Waikto Environment For Knowledge Analysis | PRESENTER) | SJB INSTITUTE OF TECHNOLOGY | 15/03/2024 |
| 22 | International Conference on AI for Sustainable Economic Growth | CONFERENCES | From Being to beyond: Spillover effects of the 2025 Ahmedabad flight A1170 Crash | PRESENTER) | KPR College of Arts, Science and ResearchCoimbatore | 12/09/2025 |
| 23 | 4th International Conference on Economics, Business and Sustainability | CONFERENCES | Monetary Vs. Non-Monetary Costs: Determinants of Perceived Cost in Green Personal Care Products | PRESENTER) | Kristu Jayanti (Deemed to be University) | 16/10/2025 |
| 24 | GLOBAL GOALS LOCAL SOLUTIONS- INTEGRATING SUSTAINABILITY IN EVERY DAY LIFE | CONFERENCES | A Study of Women-Led Digital Startups in India: Opportunities, Challenges, and Policy Support Mechanisms | PRESENTER) | MAHARANI LASKHMIAMMANNI COLLEGE FOR WOMEN | 18/09/2025 |
| 25 | International Symposium on Contemporary Challenges on intelligence Computation of Materials Science and Energy Engineering | CONFERENCES | A SCIENTIFIC FRAMEWORK FOR ACCURATE AND RELIABLE AI MODEL EVALUATION | PRESENTER) | Debre Tabor University | 09/05/2025 |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | REINFORCEMENT LEARNING ON TECHNICAL INDICATORS IN THE STOCK MARKET FOR OPTIMIZING TRADING STRATEGY | VIBHASHREE R | Christ University | SUPERVISOR | Ongoing | July 2022 |
| 2 | . | JESTIN JOSEPH | Christ University | SUPERVISOR | Ongoing | August 2024 |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Research trends and practical applications on machine learning | Chadalawada Ramanamma Engineering College, Chadalawada Ramanamma Engineering College | National | Participant | 03/06/2021 |
| 2 | Research Methodology workshops | IIM, Bodh Gaya, IIM, Bodh Gaya | International | Participant | 21/04/2021 |
| 3 | ONLINE SHORT-TERM TRAINING PROGRAM | ALL INDIA COUNCIL FOR TECHNICAL EDUCATION, MCKV INSTITUTE OF ENGINEERING | National | Participant | 19/04/2021 |
| 4 | Disruptive Innovations in the Financial Services Sector | Gitam School of Business, Bangalore, | National | Participant | 17/04/2021 |
| 5 | Entrepreneurship | Department of Science & Technology, Government of India, | National | Participant | 15/03/2021 |
| 6 | Role of Teacher in Higher Education | Global Education Centre, Global Education Centre | National | Participant | 08/03/2021 |
| 7 | Leadership and Excellence | ALL INDIA COUNCIL FOR TECHNICAL EDUCATION, Jawaharlal Nehru Technological University | National | Participant | 01/02/2021 |
| 8 | FDP | Navjivan Centre for Development, Navjivan Centre for Development | International | Participant | 28/01/2021 |
| 9 | 5 day FDP on Operations Management | ALL INDIA COUNCIL FOR TECHNICAL EDUCATION, Shiv Nadar University | National | Participant | 19/12/2020 |
| 10 | Technology Management | ALL INDIA COUNCIL FOR TECHNICAL EDUCATION, Malaviya National Institute of Technology Jaipur | National | Participant | 14/12/2020 |
| 11 | Machine Learning Maters | iNeuron, | Participant | 02/11/2020 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Certificate of reviewing | Heliyon, Elsevier | 01 February 2024 |